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Creating high-quality content for your e-commerce website
If you have an of e-commerce website, it's imperative to rise above their competition and find new ways to drive traffic to their stores. More visitors mean more sales and...
Welcome to the exciting world of keyword research!
The question of how many keywords should you focus on for your homepage, or your blogs, wouldn't even occur to most business owners. Or Marketing Directors. Or Sales Managers. As...
Can a Columbus web designer help with search engine optimization (SEO)?
The simple answer is: it depends. Not every web designer is also well-versed in SEO, which is what helps your website show up in search engines. Generally, web designers are...
What is SEM and how is it different than SEO?
The simple answer is: SEO is what happens ON your website, while SEM Is what happen OFF your website. What is SEM? A simplified overview. SEM stands for Search Engine...
Top 9 Most Effective Off-Page SEO Strategies
Off-page SEO strategies include tactics that occur outside of your website and generate backlinks and brand mentions. These include blog commenting, forum participation, and submitting your site to directories. A...
All content creation is new business development.
Anytime you're involved with content creation, you're doing new business development. No matter where or when it happens, content creation that's original and educational, is part of an SEO strategy...
What’s the difference between Search ads and Display ads?
Simple answer: Search ads are text-based ads (below, left) that appear only on Google's or Bing's search results pages. Display ads are visual ads (below, right) that follow you around...
What is the process of working with a web designer in Columbus?
What to consider when looking for a web designer in Columbus. What's the best way to get a website that will make you to stand out from your competition? Know...
Why you need security updates.
For every website we build, we do security updates to keep it as up-to-date as possible. Every software needs updates, and the Content Management System (CMS) software used for your...
What is a Page Title on a Website’s Homepage?
Simply put, a Page Title is what search engines "read" that tells them what your website is about, and also appears on Google's Search Results Page (or SERP) for people...