Blog
Marketing, SEO, Design & Break Dancing
Extra Credit Reading
Blogging is sharing your knowledge about your industry
Whenever we work on a website, we tell our clients the importance of blogging on a regular basis. Because we stress how important it is, we can sometimes sense the...
What is a bounce rate, and what is the average?
There's a metric in Google Analytics we were occasionally asked about, which is the “bounce rate” on a website. First, the quick facts: No website has a 0% bounce rate,...
The difference between SEO and SEM
This is something we write about a lot, and we acknowledge it can be confusing, because there are times you see the SEO and SEM acronyms used interchangeably. To try...
How to write better Meta Descriptions for better SEO.
Like most Columbus website design firms, we adhere to the "Gospel of Google." So when they make recommendations about Meta Descriptions and how they help with SEO, we listen. When...
Better infographics make for better marketing.
Why you should care about making better infographics. Better infographics better explain concepts and content. And professional infographics also show your organization is more professional. And they have been gaining...
No website is too small for SEO and Content Marketing
As a Columbus website design firm, we occasionally design websites for start up businesses, and obviously, these websites are the first sites they've ever had. For these entrepreneurs, it seems...
Backlinks, anchor text and SEO
It's been an accepted fact in the SEO world that backlinks (links back to your website from other sites) are a good measure of a website's credibility. Google's algorithms determine...