A Good Logo Design Reflects Your Brand, Product or Service.

It should say something about your company’s identity and purpose, and a simple logo is often the most memorable.

There are times when symbols or hidden meanings add depth to a logo and create a deeper connection to what you offer. Think about amazing logos like Peloton, Spartan Golf Club, and Dark Horse Wine. They’re beautifully simple, while reflecting what the company is about.

A simple logo design will also remain relevant and effective for years to come. Simplicity also means scalability. A busy logo design won’t be easily decipherable when it’s small on your website’s navigation.

Your logo should be able to evolve depending on its use. You’ll inevitably need a stacked version, as well as a horizontal version. Make sure the type for your company’s name can be moved without affecting the design.

Chili Bowl logo for The Parker Lee Foundation

When you need to incorporate a lot of text in a logo.

The Parker Lee Foundation is an Columbus-based non-profit raising money for Directions for Youth and other organizations that help kids in Columbus.

Every year, they round up 30 chili cooks from Central Ohio, to combine with hot dogs and cornbread, while watching in the Cleveland Brown game on the big screen at The Grandview Theater. Shot on an iPhone, we put this little video together for them as a gift for one of the annual events.

Fly Design

Robin Rose wanted her logo to have a bird, so…

Robin Rose, an entrepreneur who has lived throughout in the U.S., as well as in Europe, and came back to the United States to start a new company called, as you can tell, Fly Design. She wanted a logo with a representation of a bird to reflect her name. However, NOT an image of a bird that had a red breast (as in Robin Red Breast), because it was either too obvious, or too traumatic due to a possible nickname she was given in grade school.

Jingle Bell Run logo for The Arthritis Foundation

There were just too many running Christmas tree logos.

Not only running Christmas trees, but elves, and candy canes were also overused for holiday runs. The challenge to ourselves was to come up with a logo that wasn’t one of those… or a running Santa Claus. So we started investigating how to make the type do double duty, as both an image, as well as for the name of the event.

AR Mellinger

Logo design for company that installs elevators.

Looking for a simple logo that captured the essence of their business, we put together this type treatment that shows the numbers of an elevator in motion, while not losing the pronunciation of the company name, even though we used a number instead of a letter.

One Source Signature Glassware

Custom glassware.

Designing drinkware in glass and ceramic for restaurants and liquor company promotions is this company’s specialty. We wanted to show what they do within their logo, without “reinventing” in image. Everyone knows what a wine glass looks like so depicting it immediately lets you know what the company creates.

Contact us to see if we could help you with your logo design.