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Extra Credit Reading

Robot being caught by Google AI content detector

How AI Content Detectors Uncover Artificial Intelligence in Writing

If you work on your company's website, and have used AI-generated content, how safe is it to use in Google's eyes (ie: algorithms)? As long as the article is relevant,...

Google Analytics collage

How to Read Your Google Analytics

Google Analytics can be a confusing array of charts and graphics, but they have valuable information. Here are just 3 of the charts and graphs from our Google Analytics we...

Netty Award Trophy for Web Design

2025 Silver Award from the International Netty Awards

With entries from 11 countries in the Best Boutique Agency, we were awarded a Silver Netty Award in that category. What determines a "Boutique Agency"? From what we understand, billings...

Doctors Rx Prescription Pad with bus illustration

Creating Memorable Transit Agency Projects

When a Transit Agency Needed a New Website, We Delivered. When ODOT received a federal grant to help Ohio's 100 (or so) transit agencies update their websites, we were one...

Abstract Type Over Torn Paper

5 Ways AI Writing Tools Change the Way We Create Content

Artificial intelligence, today, is a writing assistant, editor, and brainstorming partner. No matter if you're a blogger, business owner, or marketer, AI writing tools help you work fast, smart, and...

People Around Laptop Unhappy with their Search Results

Why do my Google search results rankings change every day?

Are you Googling yourself  – not by company name – but by the keywords you want to be found for? Many companies do this to see how well they show...

Man Rolling His Eyes at Bank of Servers

Why Using AI for SEO Didn’t Work: A Case Study

We've all been reading about how AI is going to replace many tech jobs, including, potentially, Search Engine Optimization. Of course, doing this test in 2025 doesn't mean it won't...

Woman Reading an E-newsletter on a Tablet

Why your first e-newsletter needs to be great.

If your first 
e-newsletter isn’t very good, no one 
will want to see your second e-newsletter. We believe in the 5-second rule. Not the food on the floor, but the...

Airship Hovering Over a Chessboard

What to Look For When Looking for a Web Design Company

There are so many choices when it comes to web design companies, so how do you know which is the best for you? Obviously there are lots of considerations, so...

Hands Juggling Spheres with Keywords on Them

How many keywords should you focus on?

Using a home builder website as our example, the question of how many keywords should you focus on for your homepage might not occur to most business owners, Marketing Directors,...