How many touchpoints does it take to get a new client?
The number of touchpoints it takes to get a client depends on how expensive your product or service is. If you're a plastic surgeon, getting customers can take some time:...
Why your blog isn't ranking well, and how to fix it. If only we inserted keywords into content and it ranked well on Google. Sounds like a dream, right? But...
Remarketing is all about staying in front of warm prospects. We've all experienced it: we browse a pair of shoes, or car, close the tab, and move on with our...
A website for an apartment community near Dallas, Texas. After we completed a very cool website for a 55+ community outside Dallas, Texas called The Cottages at Burnett Trail, we...
How Professional Web Design Improves Conversion Rates
Your website serves as the main source of new business in the digital-first economy. That's why professional web design improves conversion rates, it makes a huge difference in getting clients....
Are you sacrificing anything when you build a website for free? Simple answer: Yes, you can build a website for free. Not so simple Answer: Depending on your goals, probably...
What's with all the new acronyms? What's the difference between SEO, GEO and AEO? Are GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) really new? Kinda, but they both...
A new land developer website. Recently, we designed and built a website for The Four Seasons Land Company, a Columbus company that's been around for decades. They specialize in land...
People don’t remember what you say in presentations
Don't bore your audience. Create better presentations. In a 15-minute presentation, shoot for 3 key memorable takeaways. If you try to communicate more than, say, 10 points, the chances of...