SEO & SEM
Next Generation Marketing
Project List
What’s the difference between SEO & SEM? Simple: SEO (Search Engine Optimization) is what happens ON your website, while SEM (Search Engine Marketing) is what happens OFF your website. See more about the difference between SEO & SEM here.
Then in addition to SEO & SEM, you’ve also got GEO and AEO.
If the web design firm you’re thinking of working can’t explain the differences, you might want to consider a different website design company.
It takes a concerted effort to show up well in Google’s organic results. And since the majority of people who search click the organic listings, you shouldn’t underestimate the importance of putting in the time to .make that happen
See some of the elements that go into good SEO & SEM below. Working within the SEO ecosystem will help your website get you new business.