SEO & SEM
Next Generation Marketing
Project List
What’s the difference between SEO & SEM? SEO (Search Engine Optimization) is what happens ON your website, while SEM (Search Engine Marketing) is what happens OFF your website. Read more about the difference between SEO & SEM here.
SEO can get you on page one of Google’s organic results, but it takes time and commitment. However, since 95% of people click on the organic listings, the benefits can’t be understated. (Think about how you search. Do YOU click on the ads at the top of the page? Or on the organic listings below?)
SEM is about getting backlinks to your website from credible websites, Google reviews that help with your SEO, video creation, and social media management. It’s also about creating display ads with your messages that follow folks around the web, even if they’ve never been to your website.
