Sevell+Kropp have been recognized as Columbus web design and SEO experts. Read about our SEO and SEM expertise here. We also design e-commerce websites for companies in Columbus, Ohio, as well as around the country.
People Feel Before They Think
Research constantly proves people decide by emotion, then rationalize to justify what they feel strongly, or good, about. And because people feel before they think, it’s critical to target your marketing to appeal to your people’s emotional side first, then their logical side. If not, you’re missing out on a significant portion of your audience and how they make decisions.
Good Marketing Isn’t About You
You’re not selling yourself as much as you’re selling how what you offer benefits your audience. Columbus companies should understand what you make is not what you sell. Everyone wants to know “What’s in it for me?” before they want to know about you (or us).
From Web Design to SEO
Your prospects are judging you by your website, and your credibility, within the first few seconds. If your website is your main marketing tool, it has to represent your personality, and the knowledge and expertise you possess. It’s your prospects’ first impression of your organization, and you know they’re looking at your competitors’ websites, as well.