SEO Services How It Helps Us Get New Business
The time and resources spent on SEO is beneficial because when prospects find you, instead of you taking the time to find them, it makes your sales efforts so much more rewarding.
Carefully constructed SEO services allow you to spend more time with friends, family or doing the hobbies or sports you enjoy, instead of going to networking events. (Not that we have anything against networking events! We like those, too.) Events are also targeting marketing, and often work exceptionally well.
But resources spent on SEO services can replace the time and costs spent on networking, print ads, and trade shows.
A Google search is where the Moment of Truth happens for us.
When we launched our carefully designed, and SEO-optimized, new website in late 2024, we started getting more regular contacts from the site. Not every contact was the ideal prospect, but the important thing was: a conversation started. And from those contacts, we were able to get new projects.
Organic search results vs. Sponsored results.
Carefully crafted SEO services gets your website to show up in the organic search results, opposed to the Sponsored (paid) results.
We’ve seen studies showing between 60% to 90% of people searching on Google skip the paid ads for the organic results. Think about where you click when you’re doing a Google search. Though there’s a range of results in the studies about the percentage of people who skip the paid search ads, there’s no doubt that showing up organically is often better than having your search ad appear at the top of the results.
SEO services are what happen on your website. SEM is what happens off your website.
Learn the difference between SEO and SEM here.
By now you know SEO efforts are one of the most effective ways for a company to attract prospects. That’s because it raises your visibility in search results, which is where your prospects are actively looking for exactly what you offer.
To truly understand what goes into the back end of each and every page on your website, watch this video we put together showing what’s behind good on-page SEO.
If SEO was simple, “everyone” would show up on page one of a Google search. Of course, everyone wants to be on page one for their keywords. So as you’d imagine, the process starts with keyword research. Read about the exciting world of keyword research here.
Building trust and credibility.
People trust businesses that appear on the first page of search results more than those companies that don’t rank well.
By optimizing for relevant keywords and building quality backlinks, your company gains authority. This builds credibility in the eyes of both potential clients and search engines. The higher your company ranks, the more likely it is that people will see you as the reputable and trustworthy option.
Getting quality backlinks.
At one time, having backlinks to a website was one of Google’s key algorithms. However, over time, there’s been lots of other algorithms that have become more important. That said, backlinks are still good to help your SEO efforts, though getting quality backlinks is a process that neither quick, nor easy. But it is important.
It starts with creating engaging content because Google gives bonus points to websites that consistently publish quality content. That’s why we believe content generation IS new business development.
Getting backlinks to your website is a service we offer. You can see a backlinks report for us that shows all the places you can get backlinks from.
Have we bored you enough? 😉
OK, we think we’ve made our point. What you need is a web design company that knows how to work with SEO, because it’s part of a website’s DNA. Not every web design firm knows how to optimize your website. We’ll leave you with a blog telling you how to tell if a web designer knows about SEO here.