Website Design Elements That Elevate Your Online Presence

We can help take your website to the next level.

Ideally, your website should be an enjoyable experience that can establish authority and convert visitors into customers. Whether you’re a small business or a large company, building a great website is critical to your success. But what really makes a website great? Here are some of the essential elements that contribute to a website’s success.

Video that tells your story.

We’re all members of The Short Attention Span Society, so having a 30-second video on your homepage that engages prospects is critical. Sharing how your product or service helps your audience, engages them and saves them the time of searching through your website to find the benefits. Some examples of videos on websites we’ve done are: Shadow Six Racing, MBIE, Romanelli & Hughes, and RustBelt Offroad.

Purpose-Driven Website Design.

User experience (UX) should be the backbone of any great website design. A complex navigation system, cluttered design, or unclear pathways frustrate people, making them more likely to leave. Navigation should be intuitive, with links that make anything accessible within a few clicks.

Smooth navigation encourages users to stay longer, explore deeper, and ultimately find what they’re looking for. That leads to higher engagement and conversions (meaning people will contact you).

Search Engine Optimization should be built into th eDNA of your website design.

Not every web design company understands Search Engine Optimization (SEO). Learn what to ask web design companies about SEO here. We understand it and put it to work for ourselves. Read more of what’s involved in our SEO and SEM section here.

So in addition to your website looking good, what happens behind-the-scenes is just as important. See what goes into good on-page SEO here.

Design Optimized Performance = Fast Load Times.

Aesthetics and functionality are great, but if your website is slow to load, you have a problem. Speed impacts both user experience and SEO because load time is a Google ranking factor.

Search engines prioritize faster-loading websites in rankings for both mobile and desktop sites. And load time is affected especially for mobile, because people might be using cell service, or shared wifi in a hotel or coffee shop.

Even if most of your prospects are looking at your website on their laptops on their fast home, or office internet connection, Google is looking at the mobile version of your website. Tools like Google PageSpeed Insights and GTmetrix can help measure performance of both the mobile and desktop versions of your website, and suggest improvements.

High-Quality, Valuable Content.

Content is still King, Queen — and even the Village Idiot! Whether it’s blog posts, videos, infographics, or product descriptions, the content on your website should be valuable, relevant, and original. This doesn’t just help engage users— it also improves your SEO.

Why it Matters: Engaging, informative content keeps users coming back and encourages sharing, which can boost traffic and increase your site’s authority. It also positions you as an authority in your industry. Keyword research helps you understand what your audience finds valuable. And when you update your content regularly, incorporating keywords naturally, and you answer the questions people are asking, both your prospects, and Google, will love you.

Clear Calls to Action (CTAs).

A great website guides users toward specific actions through clear, strategic CTAs. These prompts might include “Buy Now,” “Contact Us,” or “Learn More,” and should be placed where users naturally look. Effective CTAs increase conversions by giving users a clear next step. They remove guesswork and create a streamlined path to engagement. The call to action could be an invitation to explore web design services, learn more about site audits, or sign up for a newsletter offering web tips.

There you have it.

These recommendations highlight practical and strategic elements, helping readers understand that a great website is a blend of design, functionality, and thoughtful user experience.

Contact us to start a conversation.