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Marketing, SEO, Design & Break Dancing

Extra Credit Reading

Two funny monsters representing SEO and Google Ads

Which is better: SEO or Google Ads?

Watch this intro video we created using AI Avatars. Here's the video that shows what goes into good on-page optimization. This article is from a business partner we team up...

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Guidelines for submitting a guest blog

Thanks for expressing your interest in providing a guest blog We do accept guest blogs, no charge (nor do we pay for guest blogs), as long as you go by...

Series of abstract 3D letters

What is an Alternate Text field?

As a Columbus website design firm, when we put website proposals together we refer to a lot of SEO terms, such as "alternate text fields." We like to illustrate those...

Illustration of simple chart with magnifying glass over it

Why SEO Will Always Outrank PPC

SEO vs. PPC SEO vs. PPC is a decision that should be familiar to any marketing professional with experience working on growing businesses with limited budgets. Ideally, you’d use them...

Man and woman talking in conference room with glass windows

Blogging is sharing your knowledge about your industry

Whenever we work on a website, we tell our clients the importance of blogging on a regular basis. Because we stress how important it is, we can sometimes sense the...

Kangaroos jumping

What is a bounce rate, and what is the average?

There's a metric in Google Analytics we were occasionally asked about, which is the “bounce rate” on a website. First, the quick facts: No website has a 0% bounce rate,...

Two steampunk doors with sign in front

The difference between SEO and SEM

This is something we write about a lot, and we acknowledge it can be confusing, because there are times you see the SEO and SEM acronyms used interchangeably. To try...

Rendering of the signing of the Declaration of Independence in 1776

How to write better Meta Descriptions for better SEO.

Like most Columbus website design firms, we adhere to the "Gospel of Google." So when they make recommendations about Meta Descriptions and how they help with SEO, we listen. When...

Good infographic of futuristic building

Better infographics make for better marketing.

Why you should care about making better infographics. Better infographics better explain concepts and content. And professional infographics also show your organization is more professional. And they have been gaining...

Racecar and gokart representing competition by Columbus website design firm

No website is too small for SEO and Content Marketing

As a Columbus website design firm, we occasionally design websites for start up businesses, and obviously, these websites are the first sites they've ever had. For these entrepreneurs, it seems...