Senolytix website for Florida Neurosurgeon, Dr. Osborn, with certification in Anti-Aging and Regenerative Medicine.

This website served as the cornerstone for Dr. Osborn’s practice. Not only does it help explain his unique approach to anti-aging through creative messaging, but also contains the primary landing pages for patients to sign-up for his expansive programs, and additionally online scheduling for new patients.

The evolution of a website.

We started working with Dr. Osborn more than 10 years ago. His website at the time was pretty archaic, built in the early days of web development. He had just released a book, and needed a site to reflect the high-end nature of his business. Even though we weren’t completely starting from scratch, there was a lot of heavy lifting to do in terms of branding, organization and messaging.

In addition to help selling this new book, the primary goal was to communicate his unique business model to the world. And by world, we mean that. He is a renowned neurosurgeon who has appeared in national magazines and talk shows.

Over the years we re-designed and re-built his website 3 different times.

As his practice evolved, he needed to express that on his website. The message itself did, however, stay consistent that was: if you follow his anti-aging program, you can avoid seeing him in the surgery room. The contrast of Anti-Aging Specialist and Neurosurgery was a balance that shifted over time, and it was our job to help him show this concept in creative ways.

View Their latest Website

How can Senolytix stand more?

After building 2 websites for Dr. Osborn, he approached us again, wanting to push the envelope even farther. His site at the time was very unique and stood out from the crowd of other medical doctors and anti-aging physicians in the same space. How do we take it to another level? This was a daunting task for sure!

We started off by creating a new logo for this Senolytix brand, and designed a whole new color scheme to help him stand out. Most medical sites almost always use the color blue, and we were guilty of this for his second website, but this time we went with a light tan or cream color and mixed in other light and dark earth tones—with just a touch of red/pink.

We were worried to show him this color scheme because it was so different, but he loved it! The surprising and very lucky part was, his brand new office, that was still under construction, just happened to use this color scheme! (Great minds think alike, we suppose.).

We Created a Video to Tell the Story.

Up to this point we have used slideshows, and large vertical images with unique rollovers to help explain what Dr. Osborn and his new Senolytix company can do for his patients. However, in order to raise the bar we decided to create a 30-second video to not only help him tell this story, but also make him stand-out and above his competition.

Video is taking over social media.

Plenty of websites over the last 10 years have had utilized video. Sometimes they’re Youtube videos embedded on a page to watch directly on their site, or maybe instead of a slideshow on their homepage, they might have a 10 second video with some interesting imagery to give the site animation or motion to make things more interesting.

These are all great and quick solutions to help give a page more of a visual punch or a more clever way to communicate. However, we wanted to take this a step further. Why can’t that video tell a whole story? A great video can communicate a more complex business model better than words alone.

Think of this video story as a creative visual performance that can add a level of professionalism to your brand—much like a well produced commercial. It can be the difference of a client or investor is deciding between you and a competitor.

How can we help your practice?

If you’re interested in a completely new site for your practice, or you want to take your current website to the next level, then please contact us today! We cannot wait to nerd-out and build something unique and special just for your business.

If you are interested in a completely new site for your practice, or you want to take your current website to the next level, then please contact us today! We’d look forward to nerding-out and building something unique and special just for your business!