Don’t bore your audience. Create better presentations.

In a 15-minute presentation, shoot for 3 key memorable takeaways. If you try to communicate more than, say, 10 points, the chances of them remembering any of them goes way down.

Organize Your Information Into 3 or 4 Simple Points.

Blogging and emailing is a lot like presenting: short and sweet is best because we’re all members of The Short Attention Span Society.

Stories or Videos, Not Stats.

Check out this video by a company called Dollar Shave Club. It came out in 2013, and immediately went viral. When we first saw it back then we joined “the club” and have been using their blades ever since.

Oh, it also helped turn the company into a $1 billion enterprise.

Think seriously about how you would tell a story about your product or service in a way that gets attention. (And if you can’t come up with one, call us!)

Our preference is humor, but that could be a tricky route to go since humor is subjective. But as long as you stay away from politics and other sensitive topics, you should be good,

Check out this short video we created for telling the the difference between Google Ads and SEO.

We’re all experiencing information overload, and too many statistics can be too much. Research has shown stories are 20 times more memorable than facts alone.

A Stanford Business Professor wrote in How to Communicate with Numbers that “Numbers aren’t the natural language for humans… but the second you want to use numbers in an argument or presentation… put them in human terms.”

Visuals Are Critical.

OMG! Don’t show another Venn diagram to your audience!

Visuals are critical to making your point, and better infographics make a huge difference. Even better, create a video telling a story to share with your audience. Spend time on it, because it will become a piece of content you will repurpose on your website and social media.

When you’re preparing a presentation, use a real graphic designer or videographer, to create interesting visuals that tell your story in a memorable way. When your presentations are memorable, your company will be memorable.