When it comes to marketing your product or service, remember: what you offer is a little different than what you sell. You’re selling how your service or product benefits your audience, and how it makes them feel.
If you can, focus on the emotional element, because people often make decisions emotionally first, then justify their decisions with logic. Check out Romanelli & Hughes, LEO Custom Homes, or Deluxe Door Systems homepage videos we created as examples.
If focusing on emotions weren’t the case…
…why would people buy Mercedes, Corvettes and Porches instead of Kias and Toyotas? Those car companies have pretty cool looking cars, too, but people buy expensive cars because, most times, emotion comes first, then reason.
We’ve all seen the Subaru car commercial with dogs. Those commercials really don’t say anything about their cars, but the ads are so emotionally endearing, they’re totally memorable.
- They have an entire series built around “Dog tested. Dog Approved.”
See more of their “Dog Tested. Dog Approved.” ads here and one of our favorites below.
- There’s this emotionally adorable ad about a woman driving her grandmother home.
Neither of these ad series is a hard sell for their cars, they’re emotional.
Good marketing is all about what’s in it for your customers.
When we’ve create ads for Columbus home builders, we rarely show the home as the main image. We do that for two reasons:
- Every other home builder does that, and
- Home buying is an emotional experience, so we focus on that.
Treplus Communities
We work with a builder that rents apartments in their active adult communities. While we do need to show the living space, we created an ad series based around “memories.”
Compass Homes
CMC Home Builders
Westport Homes
See our Advertising section here.
See our Home building section here.
Contact us today if you’re looking for some good marketing that stands out from your competitors. Put our experience to work for you.