Home Builders
Category: Web Design
Downsizing your life while optimizing your li...
In the summer of 2017, we launched a new website for a 55+ group of communities, built by Treplus Communities. Their audience are those ready to simpl...
Category: Web Design
Central Ohio's premiere custom home buil...
We've been fans of Romanelli & Hughes ever sicne we saw their homes in the BIA Parade of Home years ago. They build some amazingly beautiful homes...
Category: Advertising
A risque ad intended to get attention.
When designing ads for home builders, we don't use images of homes as the main visual for home builders. Why? Because every other home builder does....
Category: Advertising
Compass Homes Award-Winning Parade Home Ad
Compass Homes built an awesome, award-winning home (one of the awards was for "Best Kitchen") for the BIA Parade of Homes, and they asked us to create...
Category: Web Design
Rockford Homes
Rockford Homes' website redesign was a major departure for us (and them) with a new type of navigation that made the website much more unique that it'...
Category: Advertising
Schlabach Wood Works
We were fortunate enough to be asked to create an ad for a Central Ohio woodworking company for the Building Industry Association's Building Insider m...
Category: Advertising
Why we don't like to use images of homes...
Treplus Communities is a home builder for the 55+ crowd with 3 communities in Central Ohio. When looking at the home builder ads we do, you'll see we...
Category: Advertising
Jealousy: one of the Seven Deadly Sins, and a...
We all like to show off the good deals we get, whether they’re good deals for shoes, a car or a home. And making friends jealous of the deal you got...
Category: Web Design
GreenScapes Landscaping
When GreenScapes Landscaping Company needed a new, responsive website, they had us build it for them. Their new website, like the previous website we...
Category: Web Design
American Heritage Homes Website
Having worked with American Heritage Homes on their new website, we've learned some things. Here are some interesting facts for home builders for 201...
Category: Advertising
Always Market to the Decision-Maker: Women
It's a fact, women are the decision-makers in most relationships. They're more astute and think things through more than men. And more often, when it...
Category: E-Newsletter
Compass Homes Enewsletter
We’re card-carrying members of the Pam Cinelli Fan Club. Pam is the Marketing Director of Compass Homes, and one of the few people with a more sarcast...
Category: E-Newsletter
Rockford Homes' Enewsletter
See one of Rockford Home's e-newsletter live here. Our goal for e-newsletters these days is to make them visual and keep them brief. it's important t...
Category: Web Design
Compass: The More Thought Per Sq. Ft. Builder
Compass Homes' website traffic rose 42% within 9 months after we helped launch their new website. If that translates into just a few new homes sold a...
Category: Advertising
How To Sell Homes on Golf Courses
You'll see in our award-winning ads, we focus on benefits, not features. For example, when Duffy Homes wanted to promote their homes on golf courses,...
Category: Advertising
Westport Homes' 98% Satisfaction Rating
Westport Homes came to us asking to create an ad that showed they have a 98% customer satisfaction rating. But we didn't think just saying "Hey we ha...
Category: Advertising
Grandkids: love them, then have them leave...
Portrait Homes was selling Ranch Condos to seniors and retirees and wanted to appeal to the more mature set. So we developed this ad that showed a har...
Category: Advertising
Appealing to the single, female decision-make...
This ad stirred up a little controversy from one or two readers of the Columbus Dispatch, where the ad ran. But that's not necessarily a bad thing, as...
Category: Advertising
What happens when the home builder picks the...
We thought this was a good promotion from Portrait Homes: instead of the home builder determining the upgrade option, have the home buyer pick the upg...
Category: Advertising
Ad for National Door & Trim to homebuilde...
When National Door & Trim had us do an ad for the home building industry, we knew that the overwhelming majority of their audience was men. The gu...
Category: Logo Design
Cinco Metro Condos
The principals of this new home builder were in search of a logo that projected an image of a long and stable history in an industry that has a relati...
Category: Outdoor
Our Specialty: Getting Your Audience's A...
Outdoor advertising is an art that has to be appreciated in 5 seconds or less, because often that's all the time someone driving by at 35 MPH has to d...
Category: Web Design
Village Communities
We've helped Village Communities launch their new website in 2015. Originally designed in 2013, it's obviously been in the works for a long, but it's...
