Westport Homes’ 98% Satisfaction Rating
“Create an ad that shows we have a 98% customer satisfaction rating.”
But we didn’t think just saying “Hey we have a 98% customer satisfaction rating” was all that interesting. Nor would it come across as sincere, but maybe bragging. (Not that you don’t deserve to brag when you have that high of a customer satisfaction rating!)
So we decided to compare their 98% satisfaction rating with other things in life that you might not get a 98% satisfaction rating, which is the ad you see above.
What other types of things are there where you might not get a 98% satisfaction rating? Well, we thought about that and came up with these other examples used as part of the ad series.