SEO & SEM
Next Generation Marketing
Project List
There’s a difference between SEO & SEM. Simply put, SEO (Search Engine Optimization) is what happens ON your website, while SEM (Search Engine Marketing) is what happens OFF your website. See more about the difference between SEO & SEM here.
In addition to SEO & SEM, there’s also GEO and AEO.
Those are extensions of SEO, which you can read about here. If your web design firm doesn’t know about those, you should be looking at a different web design firm. We’ve also won Gold awards for boutique web design firms in the International MarComm Awards.
It takes a concerted effort to show up on Google’s organic results, especially on page 1. And since the overwhelming majority of people click the organic listings, you really can’t underestimate the benefits of that investment.
Scroll down to see the elements that go into good SEO. Not everything has to be done, but working within the ecosystem will help your website get you new business.
