Did you know your prospects don’t want to hear about you (or us) until they understand how you (or we) can solve their problem, or make their lives better or easier. That’s the difference between bringing a marketing perspective to your website. And not.

What’s a marketing perspective?

How you can tell if an web design company is marketing-focused is simple: just look at their website.

• If they talk about themselves, instead of how they can help your website get noticed, they’re not marketing-focused, but
• If they talk about what they can do for you to get your prospects’ attention, that’s being marketing focused.

Consider this: If their homepage doesn’t get your attention you right away, what are the chances they’ll be able to get your audiences attention for you website? Probably slim to none.

A marketing perspective isn’t just a pretty website.

Yes, there’s many Columbus web design firm that design pretty websites. The key, in our humble opinion, is to explain what what you do your audience. In a matter of seconds. That’s because all someone wants to know is “What’s can you do for me?!?”

How that’s done.

We’ve created lots of homepage videos that tell the story of what companies do for their prospects. We make them engaging, educational, and sometimes, even entertaining. See examples of videos we’ve done here:

• • For our own homepage 
  • American Heritage Homes
  • Shadow Six Racing
  • For The Cottages, a 55+ community in Texas
  • Rustbelt Offroad
  • MBIE: a specialized transportation organization, and
  • The Columbus Jewish Historical Society

When we call BS!

Remember the “Cobbler’s kids” proverb: the shoemaker’s children always goes barefoot because he’s too busy making shoes for the townspeople?

Well, don’t buy the argument that web design firms are too busy working on their client’s websites to make their own website look good. We think every web design firm should spend the time to make their own website amazing. That’s how they show off their expertise.

Remember: it’s not about you, but about how you can help your prospects.

It’s important to quickly communicate (and that’s where video is helpful) what your company does to help solve a problem or make your client’s look better. Before someone cares about you, show you care about them.

Notice if a web design firm’s website uses the word “We” and “Our” a lot, they’re talking about themselves too much, instead of saying how they can help you.

With that in mind:

Remember: what you make (or do), isn’t what you sell.

Yep, we make are websites, but what we try to sell is:

• Getting someone to your website who might never have heard of you (that’s where SEO comes in)
• Focusing on getting someone’s attention in 30-45 seconds with an engaging video
• Educate, enlighten, and perhaps entertain someone about how you help them
• Making your website more memorable than your competitors

Check out Google’s SEO Guide here.

If you’re better than your competitors, shouldn’t your website be better than theirs?

No, that’s not a trick question! The simple answer is “yes!” It’s true, a better website will certainly cost more, but the investment is worth it when you consider more business can come from it. (We’re speaking from personal experience here!)

Contact us today and let’s start a conversation about getting people to your website.