Dr. Erber, Brooklyn-Based Medical Practice

When Dr. Erber first came to us, they didn’t even have a website—that is how long ago our relationship started.

Many times clients will have an established logo, branding in place already, or they might even have a decently designed and structured website. In those cases, they simply need us to elevate their brand and their web presence. Or, their branding can be on point, but their website needs a lot of help. In short, most practices have something in existence, but need us to improve it.

For the Dr. Erber practice, we needed to create the content and website from scratch. In addition to copy, they needed a logo design, colors determined, fonts chosen, and a strategy. When starting like this, it can be fun, but can also be a little daunting. But we love guiding clients through the process.

What Sets Dr. Erber Apart

As with every client, we always ask the question: “What amazing benefits do you offer their patients or clients”? And are any of these benefits unique to your practice or business, which their competition might not have?

In this case, we discovered there were 3 to 4 excellent offerings their patients benefitted from by choosing Dr. Erber.

1. Healing for Three Generations

A family medical practice since 1945, they have a wealth of knowledge in their field, and three generations to back that up.

2. Multi-Lingual

Being a Brooklyn-based medical practice, they offer a huge benefit to their multi-cultural patients: speaking over half a dozen different languages. Not speaking to a doctor in your native tongue can be hard enough, but when talking about something as serious as a medical procedure, it can be downright intimidating. We wanted to highlight the fact that Dr. Erber’s staff are capable of speaking multiple languages.

3. Technology

We were surprised at the level of state-of-the-art technology Dr. Erber had in their offices. It was imperative the website announce the practice not only has decades of experience, but also had the most up-to-date technology.

4. Hospital Affiliations

Their practice has a long-standing, excellent reputation, and they have close ties to some of the larger medical centers in the New York City area. We believed this was another benefit for patients to help show they could trust the practice. Dr. Erber’s close relationship with some of the biggest NYC-area hospitals showed they can perform advanced procedures at the more trusted facilities.

Book and Cover Design

It’s not always nice to brag, but if we’re going to brag on ourselves, this is the place to do it! So far you’ve read about how we help with websites, or email, or e-commerce, but you know? We weren’t always so techie. We have our roots in good ol’ graphic design, and when Dr. Erber was releasing a new book, we were honored he chose us to design not just the cover of the book, but all of the inside pages as well.

Dr. Erber Book Cover Design.

Helping Write Blogs

One of the key elements of Search Engine Optimization success is to consistently write blogs on your website. We may not be able to write your blogs word-for-word. However, if you give us the core details of the story, we can improve it for readability, and help optimize it for SEO for that extra punch.

After all, you’re the expert in your field. Customers, clients and patients want to be educated – especially when it comes to medical procedures. If you can help educate your audience, you can establish that critical trust factor.

Helping With SEO

We write SEO-optimized blogs for your website. Check out what’s involved with writing an SEO-optimized blog here.

And when patients come back to your website for more information, that greatly improves your Google rankings. That’s because Google’s algorithms track that and see the amount of traffic to your website. If your website has more visits than your competitor website, Google’s going to favor your website in its search results.

This is where we help you succeed: with web design and SEO (Search Engine Optimization). Learn more about SEO and SEM here.

Helping Get Traffic to Your Website

If you need help with a new web design, or maybe you have a great website design, but you’re not getting traffic to your website, we can help.

If that’s the case, contact us today. We can help you take charge of web presence and maybe even help you start to show above your competitors on Google.