Time and resources spent on SEO is beneficial because, when prospects find you, instead of you finding them, it makes your sales efforts so much more rewarding.
SEO efforts allow you to spend more time with friends, family, or doing the hobbies or sports you enjoy.
That’s because good SEO allows you to spend less time going to networking events. Not that we have anything against networking events! We like those, too. Those are also targeting marketing, and can work exceptionally well.
Time and money spent on SEO efforts can replace the resources spent on print ads or trade shows.
A Google search is where the Moment of Truth happens.
When we launched our new website in late 2024, carefully designed, and SEO-optimized, we started getting emails more often from prospects through the website. Not every contact was a good prospect, but the important thing was: the conversations started. And from those contacts we were able to get new clients.
Organic search results vs. Sponsored results.
Carefully crafted SEO efforts get your website to show up in the organic search results, opposed to the Sponsored (paid) results.
We’ve seen studies showing between 60% to 90% of people on Google skip the paid ads and click on the the organic search results. Think about where you click when you’re doing a Google search.
Even though there’s a range of results in the research, there’s no doubt that showing up organically is better than having your Sponsored ad appear on page one of a Google search. Paid ads are for those companies that aren’t willing to put in the work to show up organically.
SEO is what happens ON your website. SEM is what happens OFF your website.
Learn the difference between SEO and SEM here.
By now you know SEO efforts is one of the most effective ways for a company to attract prospects. That’s because it raises your visibility in search engine results, where your prospects are actively looking for what you offer.
To truly understand what goes into the back end of each and every page on your website, watch this video we put together showing what’s behind good on-page SEO.
Obviously, if SEO was simple, “everyone” would show up on page one on a Google search. So while everyone wants to show up on page one for their keywords, it’s a process. Read about the exciting world of keyword research here.
Building trust and credibility.
People trust businesses that appear on the first page of search results more than those that don’t rank well.
By optimizing for relevant keywords and building quality backlinks, your company gains authority. This builds credibility in the eyes of both potential clients and search engines. The higher your company ranks, the more likely it is that people will see you as the reputable and trustworthy option.
Getting quality backlinks.
At one time, having backlinks to a website was one of Google’s key algorithms. Over time, there’s been lots of other algorithms that have become more important, however, quality backlinks are still important, and getting them is a process that neither quick nor easy.
Getting backlinks to your website is a service we offer. You can see a backlinks report for us that shows all the places you can get backlinks from.
It starts with creating engaging content because Google give bonus points to websites that consistently publish quality content. That’s why we believe content generation IS new business development.
Have we bored you enough? 😉
OK, we think we’ve made our point. What you need is a web design company that knows how to work with SEO, because it’s part of a website’s DNA. Not every web design firm knows how to optimize your website. We’ll leave you with a blog telling you how to tell if a web designer knows about SEO here.