With entries from 11 countries in the Best Boutique Agency, we were awarded a Silver Netty Award in that category.
What determines a “Boutique Agency”? From what we understand, billings of less than $5,000,000 in billing (yep, we definitely fit into that criteria!) and some other criteria which is outlined below.

In the world of web design, getting an International Netty Award is an honor.

A boutique web design agency isn’t merely defined by its size—though they’re definitely smaller than corporate agencies—but rather by their distinctive approach and specialized expertise. When international awards evaluate agencies for awards, they look for specific elements of excellence that set boutique firms apart.

Specialized expertise in web design

As a boutique agency that won international recognition twice in two years (A Netty Award and a Marcomm Award), we demonstrated some specialization, rather than attempting to be all things in all industries. We’ve focused on specific industries like luxury home builders, medical – specifically surgeons – and non-profits. While we’ve done e-commerce websites, we believe we were recognized, in part, by the niches we specialize in.

Web design philosophy and ability

Judges no doubt looked for agencies with a clear, consistent design skills. That doesn’t mean all projects look alike, but rather that there’s an underlying approach to the aesthetic design choices that create a unique style.

Innovative approaches

Boutique agencies often win recognition for their willingness to take creative risks. Our smaller size allows for greater agility and less bureaucracy, creating an environments where experimentation happens. International awards frequently highlight agencies pushing boundaries in web design and technological abilities.

Craft and execution

Creating videos on our websites make them stand out and be more memorable. See examples of videos we’ve created for The Cottages 55+ Community, LEO Custom Homes, Romanelli & Hughes Luxury Home Builders, and Shadow Six Racing.

Attention to detail separates award-winning boutiques agencies, too. The judges scrutinize everything from typography and micro-interactions to code quality and performance optimization. The best boutique agencies treat each project as a carefully crafted experience rather than a basic website.

Client impact

Awards increasingly consider measurable results alongside aesthetic achievement, though not this one. Even though we track conversions on the websites we build that use our SEO services, this award content didn’t ask for those.

Contact us to talk about how we can make your website reflect the quality of your products or services.