SEO & SEM

5 hot air balloons with one rising higher than the others Columbus web design firm

Category: SEO/ SEM

Documented success proves "Content Marke...

Like any Columbus website design firm (or, really any web design company), we do our best to keep on top of search engine optimization (SEO) technique...

image from classic tv commercial life alert, woman lying on bathroom floor

Category: SEO/ SEM

Why website ranking falls after a relaunch

Don't let this happen to you! Make sure your website CAN get back up in the rankings after your website has fallen! If things are done well, your webs...

close up of mean looking guy with dark sunglasses

Category: SEO/ SEM

SEM: There are Good, and Bad, Types of Back L...

All back links are not created equal. There was a time when folks thought ANY back link was a good back link, and it counted in your favor. After Goo...

Category: SEO/ SEM

It's not nice to fool Mother Nature. OR...

Companies cheat in their efforts to get lots of traffic to their website by fooling people, which in turn, fools Google's algorithms. By showing a ton...

Putting your website, literally, at your prospects’ fingertips
when they’re online searching for what you do.

It’s a fact: unless you’re Apple, Nike or Pepsi, more people probably don’t know you than do. So how do you help those folks find you online when your name might not be top of mind?

A combination of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can put your website in front of the audiences you want by a combination of keywords, intention and location.

SEO (what happens ON your website) and SEM (what happens OFF your website) work best together. Just like love and marriage.

So if you’ve ever said “Our website isn’t how we get business,”  we’re guessing your website isn’t up-to-date and doesn’t rank well on Google. But we can tell you from personal experience, if you had a good website that was engaging, educational and maybe even a bit entertaining, it would be working hard for you and would be finding you new customers.

As a Columbus web design and marketing firm, we regularly get calls and emails from our website, which makes our sales efforts, just a little more effortless!