We believe if your first email newsletter isn’t awesome,
 no one will open your second e-newsletter.

Remember that old saying about having one chance to make a good first impression? Still True. Maybe even more so since everyone’s time is so precious.

The last thing anyone has time to do is read boring e-newsletters that aren’t helpful to them.

Like most marketing, an email newsletter shouldn’t talk about your company.

Any email newsletter should talk about what you offer helps your audiences. You should educate them, explain how you make their work or personal lives better or easier, or how you make them feel better. Appeal to their pain points, fears, pride or ego.

Our email newsletter.

Not your typical e-newsletter.

E-newsletters are all part of our approach to Content Marketing, which is about positioning ourselves as experts in our industry. One example of a story in our e-newsletter is why it’s important to have your website be ADA-compliant.

We do this not by not talking about ourselves, but sharing what’s new in the world of website design and marketing. It’s done in the hopes that our e-newsletters are more educational and entertaining, than promotional. However, we occasionally share a recent project we’ve done, but not always.

See one of our e-newsletters in its entirety here.

We also like to share awesome guerrilla marketing ideas like this amazing one promoting the movie Carrie in New York City, or news on other social media successes. Some of them just might give you good ideas you can use for your marketing.

E-newsletters are all about bringing people to your website so you can educate them.

Hackman Capital Email.

Offering $400,000 upgrades to warehouse tenants with long-term leases.

We worked with Hackman Capital, a commercial/industrial developer, creating unique imagery for their e-newsletters for properties around the country.

As with all our advertising and direct mail projects, we strive to develop visuals that grab viewers’ attention.

A headline offering $400,00 in upgrades, which granted, is amazing, without visually captivating images might be missed. So we showed what out-of-the-ordinary upgrades could look like. Granted, they were silly, but that’s the kind of thing that gets viewers attention in 5 seconds or less.

Is this approach taking a risk? We don’t think so. We think NOT making you visuals stop people I their tracks is taking a risk. Whether you’re looking for creative visuals and messaging for your emails or e-newsletters, look to us to make them stand apart from your competitors.

Series of 3 email newsletters

We build e-newsletters you can easily update yourself.

Sending your e-newsletters through services like Constant Contact or Campaign Monitor allows you to see who has opened your email, who clicked on which links, who has unsubscribed, and whose email is no longer valid. Having those analytics allow you to improve your email blasts.

We also test your email in all the top email applications to assure everyone will see your email the way it was intended.

The rules for direct mail are the opposite of the rules e-newsletters.

With direct mail, you can assume someone wants to receive it until they opt out. With email, you have to assume they don’t want it unless they opt in. Those are the rules that apply to any credible email service that sends out your email blasts or e-newsletters.

If you don’t follow those rules you’ll be blacklisted from sending your e-newsletters before you can say “Hey! Can they really do that?” And the answer is, unfortunately, yes.

If just 1% of your recipients mark your email or e-newsletter as spam (that’s one complaint for every 1,000 emails sent) it could result to you being rejected by most email service providers (ESPs). Learn more about spam rates here.