What you make, isn't what you sell.
It's a well-known fact, people feel before they think.
We make decisions emotionally, then justify whatever it is we want with logic. (If that weren't the case, why do people buy Mercedes and Lexus' instead of Hondas?)
Which is why logic shouldn't be your first (or only) line of offense. If it is, you're missing out on capturing a big percentage of your audience.
So whatever your product or service, what goes into it, probably isn't what your customer gets out of it. Whatever features go in, benefits are what you present to your audience(s). And we all feel benefits on an emotional level.
Let us help make your advertising reach your prospects on an emotional level, followed up by logic. We understand what's involved to motivate a person to respond, and if someone can relate, they will respond.