Advertising

close up of Michelangelo's statue of David

Category: Advertising

A risque ad intended to get attention.

When designing ads for home builders, we don't use images of homes as the main visual for home builders. Why? Because every other home builder does....

Category: Advertising

The reasons for homelessness may surprise you

Community Shelter Board oversees funding for homelessness prevention initiatives, emergency shelters, housing services, and supportive housing using a...

Columbus Ohio website design company shows award hanging with kitchen utensils

Category: Advertising

Compass Homes Award-Winning Parade Home Ad

Compass Homes built an awesome, award-winning home (one of the awards was for "Best Kitchen") for the BIA Parade of Homes, and they asked us to create...

woman giving the finger, but with a smile

Category: Advertising

Jealousy: one of the Seven Deadly Sins, and a...

We all like to show off the good deals we get, whether they’re good deals for shoes, a car or a home. And making friends jealous of the deal you got...

Columbus web design firms woodworking ad

Category: Advertising

Schlabach Wood Works

We were fortunate enough to be asked to create an ad for a Central Ohio woodworking company for the Building Industry Association's Building Insider m...

Advertising project for Columbus Home builder by marketing firm Columbus Ohio, S+S

Category: Advertising

Always Market to the Decision-Maker: Women

It's a fact, women are the decision-makers in most relationships. They're more astute and think things through more than men. And more often, when it...

Category: Advertising

Ad Series for The Short North

Whatever your product or service, what you put into it isn’t what your customer gets out of it. Features go in: benefits come out. Helping define and...

grandparents with and without their grandkid

Category: Advertising

Grandkids: love them, then have them leave...

Portrait Homes was selling Ranch Condos to seniors and retirees and wanted to appeal to the more mature set. So we developed this ad that showed a har...

woman with arms folded with serious look on her face

Category: Advertising

Appealing to the single, female decision-make...

This ad stirred up a little controversy from one or two readers of the Columbus Dispatch, where the ad ran. But that's not necessarily a bad thing, as...

couple sitting on couch looking at refrigerator where tv should be

Category: Advertising

What happens when the home builder picks the...

We thought this was a good promotion from Portrait Homes: instead of the home builder determining the upgrade option, have the home buyer pick the upg...

sexy legs in high heels leaning against a wall with nice woodwork

Category: Advertising

Ad for National Door & Trim to homebuilde...

When National Door & Trim had us do an ad for the home building industry, we knew that the overwhelming majority of their audience was men. The gu...

Columbus Ohio web design firm's graphic of golfer lying on green

Category: Advertising

How To Sell Homes on Golf Courses

You'll see in our award-winning ads, we focus on benefits, not features. For example, when Duffy Homes wanted to promote their homes on golf courses,...

young couple in bed, man reading newspaper

Category: Advertising

Westport Homes' 98% Satisfaction Rating

Westport Homes came to us asking to create an ad that showed they have a 98% customer satisfaction rating. But we didn't think just saying "Hey we ha...

What you make, isn't what you sell.

It's a well-known fact, people feel before they think.

We make decisions emotionally, then justify whatever it is we want with logic. (If that weren't the case, why do people buy Mercedes and Lexus' instead of Hondas?)

Which is why logic shouldn't be your first (or only) line of offense. If it is, you're missing out on capturing a big percentage of your audience.

So whatever your product or service, what goes into it, probably isn't what your customer gets out of it. Whatever features go in, benefits are what you present to your audience(s). And we all feel benefits on an emotional level.

Let us help make your advertising reach your prospects on an emotional level, followed up by logic. We understand what's involved to motivate a person to respond, and if someone can relate, they will respond.