Westport Homes Ohio

  • direct marketing example of woman covering a man's eye with paint strip
  • direct marketing example of woman unhappy with man in bed
  • direct marketing example of happy couple in classic car
Marketing to the decision-maker: the woman

Category: Direct Mail

Industry: Other

Client: Westport Homes
Project Description

For an Ohio home builder, we came up with these direct marketing examples that showed the woman in charge, because in home buying, as with most things in a couple's life, the woman is the decision-maker.

So if you direct the marketing message to her, there's a better chance it will resonate with the person who directs the decisions.