Robin Rose wanted a bird-related logo for a new business: Fly Design

  • fly design logo with bird sitting atop the word design
Fly Design logo

Category: Logo Design

Industry: Other

Client: Fly Design / Robin Rose
Project Description

Robin Rose, an entrepreneur who has lived throughout in the U.S., as well as in Europe, and came back to the United States to start a new company called, as you can tell, Fly Design. She wanted a logo with a representation of a bird,  to reflect her name. However, NOT an image of a bird that had a red breast (as in Robin Red Breast), because it was either:

  • Too obvious, or
  • Too traumatic due to a possible nickname in grade school

So we designed a logo incorporating a simple image of a  bird, with a color other than red.