To kcik ass, or not to kick a**? That is the question.

  • street fighter man shown defending the underdog
Florida-based attorneys wanted to show they kick butt for the underdog

Category: Outdoor

Industry: Other

Client: Slater & Zurz | Attorneys in Florida
Project Description

We had a bunch of ideas for these folks, but most of them were a bit too far over the edge. This is the billboard they went with to show they fight for the underdog (which most people see themselves as being when they're up against a company or corporation).

We tried to get them to use the full spelling of ass, but to no avail.