Recycling might not make you look this good... but it doesn't hurt!

  • woman snuggling up to a discarded auto tire
Environmental Marketing Efforts

Category: Direct Mail

Industry: Other

Client: LIME Environmental Marketing Services
Project Description

LIME Marketing is an effort by us, and a few of our compatriots, to focus on companies that want to market environmentally-friendly products and services.

There were home builders, architects and engineering firms that has an interest in that approach so we put together some marketing materials to address that audience.

For a trade show/meeting of the Columbus division of SMPS (the Society for Marketing Professional Services) we had a line of foot-shaped Astroturf cutouts leading from outside the building, right up to our trade booth. Afterwards, we re-purposed the foot-shaped astro turf pieces into Astroturf flip flops. Not the most comfortable, wearable items, but a great gag gift...