Extra Credit Reading +
What’s happening in the world of design, technology and other cool stuff
  • illustration of confused surgeon viewing Google saerch results for what he does

    The problem with Plastic Surgeons (or anyone) Google'ing themselves

    Every plastic surgeon, home builder (and every other business) is curious to see how they rank on Google, bing! or Yahoo. And you've undoubtedly searched for your company's website using the keyword phrases you think your customers use to find you. But there are a few problems when it comes to Googl'ing yourself from your own computer, using the keywords you think your prospects use, to see where...

  • young woman thinking about content she is writing for a blog

    We've won a BIA Award for best blog experience

    See this blog you're reading? Well, we just won an award for it from the Building Industry Association for it being an awesome blog, both for content and visuals. Every year, the BIA has their MAME (Marketing And Merchandising Excellence) Awards, and this year we won four for ourselves, one for Westport Homes for a color ad, and one for Compass Homes for their e-newsletter. So let's see... that...

  • stadium filled with people, showing difficulty find one person in a huge crowd

    We're often asked "How long till we show up on Google?"

    It's a good question, with no specific answer, other than: "It Depends." Where are you with your current website’s SEO? Do you have the right keywords on your site now? Do you update your site often? Some home builders haven’t done anything on their current website when it comes to SEO and they’re starting from way behind the industry and their competitors. If you have a huge amount of catchup t...