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What’s happening in the world of design, technology and other cool stuff
  • Columbus web design firm interpretation of showing you're better than your competitors

    Things to consider when comparing web design firms

    If you're better than your competitors, shouldn't your website be better than theirs? If you think so, it's critical to get the right web design firm. And unless you know the right questions to ask, you may be getting locked into the wrong web design company. When looking at any web design company's bottom line numbers, please keep in mind: just like with any specialist (consider your industry a...

  • coins going into piggy bank, gold bars coming out, for Columbus web design firm

    Can we guarantee an ROI on a website re-design?

    Can a shiny new website, with good SEO, be just the thing that help your sales go up? "If we could just get people to our website..." is what everyone is thinking. But what is your customer thinking? What happens in their mind when they first land on your website? That could be a big disconnect because any effort to get them to your website can be lost if, once they're there, your message doesn'...

  • Columbus web design showing a popular person vs authoritative person

    How Google Separates Popularity from Authority

    Preface to this blog: a seemingly simple question like this has lots of aspects to it, and we can't cover all of them in this space, so this blog isn't a complete assessment of this topic. Porn sites are popular, government sites are authoritative. How Google separates the two. This is an example of how sophisticated Google is, and the types of issues they have to deal with every day. We find th...