Extra Credit Reading +
What’s happening in the world of design, technology and other cool stuff
  • Columbus web design firm wins award for best e-newsletter

    We've won a BIA award for best e-newsletter

    Just as we do for many of our clients, we produce an email newsletter for ourselves about interesting things in the world of guerrilla marketing and social media. In each issue of the newsletter, we also showcase a recent project we've done, whether it be a website or some other cool thing. One thing we even highlighted was the kudos we received on our e-newsletter. A few years ago, an industry...

  • illustration of one dog sniffing another dog's butt, showing engagement

    It's critical you engage your audience with your website.

    We've just completed this infographic outlining why your website might not be ranking as high as you'd like on Google or other search engines. It covers the highlights of search engine optimization, which is what happens on your website (opposed to search engine marketing, which is what happens off your website, in an effort to get people to find your site). If that's a bit confusing, check out t...

  • abstract image of a layered series of semi cirlces

    The layered approach to your keyword strategy

    For home builders, or plastic surgeons who know anything about SEO, just like the technology in your respective fields, you know it is an always changing field of study that you must constantly keep up on. So would it be worth, running AdWords for $1,500 a month, if it brought in two new clients you wouldn't have gotten otherwise? (That's a rhetorical question... we think we know the answer...)...