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What’s happening in the world of design, technology and other cool stuff
  • website design Columbus Ohio firm's bounce rate from Google Analytics

    What is a bounce rate? And what is the average?

    We live in the world of web design and SEO (Search Engine Optimization), and there was one metric in Google Analytics we always wondered about, but until now, never researched in any detail. That is: the “bounce rate” of a website. First, the quick facts: No website has a 0% bounce rate, or even a 20% bounce rate The average website "bounce rate" is 50% If it's more than 60%, then you need t...

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  • Columbus Ohio web design firm shows intimate couple and relates it to "linking up"

    Linking up: a one night stand, or a long term relationship?

    Today, good SEO is all about getting natural links back to your website. Good back links aren't single-link relationships, but more long-term ones. What counts in your favor with Google are "natural" back links to your website. It seems like a simple statement, but lets break it down: What are “unnatural” links? Links that overwhelmingly come from one site, like eZine.com For those not familiar...

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  • Columbus website design firm's interpretation of a Google bot

    What percentage of visits to your site are not people?

    Bounce rates, bots and bad websites There’s two things we’ve been looking into lately regarding Google Analytics: What is the average bounce rate for a website? (the time between someone comes to your website and leaves it) What percentage of visits to your site are bots? (bots can come and go artificially reflecting a high bounce rate) The reason these questions are important, is because the...

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