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What’s happening in the world of design, technology and other cool stuff
  • Columbus Ohio web design firm showing woman on toilet blogging

    Look at all content creation as "new business development."

    Anytime you're involved with "content creation" you're doing new business development. No matter where or when it happens, developing original, educational content is part of an SEO strategy, and can help you find new business. Because the more you get out on the internet, the more people can learn about you, and the better your website will rank in Google. If you don't look at your content str...

  • Columbus website design firm's interpretation of a Google bot

    What percentage of visits to your site are not people?

    Bounce rates, bots and bad websites There’s two things we’ve been looking into lately regarding Google Analytics: What is the average bounce rate for a website? (the time between someone comes to your website and leaves it) What percentage of visits to your site are bots? (bots can come and go artificially reflecting a high bounce rate) The reason these questions are important, is because the mo...

  • Columbus web design firm shows the content creator jobs on Monster.com

    The role of "Content Creator" in your company.

    We've all seen articles in Entrepreneur and Forbes titled "Ten jobs that weren't around five (or ten) years ago." Forbes just published another one recently listing these job descriptions: App Developer Millennial Generational Expert Social Media Manager, and one of our favorites: Chief Listening Officer, which evidently is a step up from the “social media manager.” It's someone who monitors soc...