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What’s happening in the world of design, technology and other cool stuff
  • State of Michaelangelo's David with photo of home over his penis

    Do you think this ad is offensive? It won an award...

    Here's a predicament we found ourselves in recently: we designed an ad with a photo of a home over Michelangelo's David's penis. See the ad here. When we showed it the marketing director, a woman, she loved it. One of the principals of the company, a man, loved it. The other principal, a woman, was offended by it. Not "just didn't like it," but was offended by it. Since we really liked this ad,...

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  • illustration showing graduated quality levels as a chart

    The Better Your Website, the Cheaper Your AdWords Cost

    This post covers how Google AdWords works behind-the-scenes. We like to share just how complex Google AdWords are, and why, as a Columbus Ohio web design firm, we don't take on this sub-specialty ourselves. We leave it to companies that specialize in this area. Most folks know Google AdWords is a lot about bidding on keywords. However, one would, understandably, think that any company that wants...

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  • body of man in suit with head of make-believe artificial intelligent machine

    Artificial Intelligence Can Now Interpret Human Meaning

    Part two in a series. This is the second part of a 2-part post about SEO and SEM in 2015 and the things you should be aware of going into the 2nd half of this year. (See part one here.) 10.5 SEO/SEM Strategies for 2015 1: Semantic Search Previously, everyone in the SEO world focused on trying to use the exact-match keywords in blogs and copy. Now, there's not as much of a need to focus on tryi...

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