Extra Credit Reading +
What’s happening in the world of design, technology and other cool stuff
  • illustration showing how to get the attention of a large group of people

    Getting on the radar of prospects who don't know you.

    Unless you're The Limited, Apple or Starbucks, it's safe to say that more people probably don't know your company than do know it. So if your name isn't top of mind for someone who needs what you do, how do you get on their radar? The simple answer is "internet marketing." But internet marketing is not as simple to execute as you might think. Google AdWords is the "Kleenex" of internet marketing...

  • website design Columbus Ohio folks show old parchment paper with heading "Ye Old Daily Blog"

    Throughout history, creating content has been important. Still is.

    What is an "Authorship snippet"? It's an image of the author of an article that appears in Google search results for a specific search query. And you can probably guess why it's so important. Not that people care what the author looks like (though if you look like Angelina Jolie or Bad Pitt, it probably helps). No, it is a visual element in Google's search results page that draws the viewers eye...

  • photo of website's homepage: three women on Catamaran by website design Columbus Ohio company S+S

    A very cool website we've done for a plastic surgeon in Florida

    We've been doing quite a few plastic sugeon websites these days, and this is one of our very best, for plastic surgeon Dr. Dana Goldberg, in Florida. To see the live website check our Dr. Dana Goldeberg's site here. The things we're doing for this, and really, all websites, are: The images: they aren't the traditional beauty shots you see on every other plastic surgeon's site. This is higher en...