Extra Credit Reading +
What’s happening in the world of design, technology and other cool stuff
  • graphic showing a sense of urgency

    Add a sense of urgency to your marketing

    A sense of urgency can help your prospects move more quickly. In the new Hulu show "Only Murders in the Building,"  Martin Short is trying to raise $32,000 for the podcast he's creating with Steve Martin and Selenia Gomez. He asks Nathan Lane's character to invest $32,000 and gets turned down. When Nathan Lane comes back to express interest, the price has gone up to $35,000. Martin Short explains...

  • woman writing a google review

    Why you need to guide your clients who write Google reviews

    We all know Google reviews are good for business. People trust companies who have more, and better, reviews. Even if you're in the medical field and you want reviews on healthgrades, vitals or realself, the rules to guide your clients who write reviews still apply. How to guide your clients who write Google reviews The way to have your Google reviews help your SEO is by having your clients use t...

  • custom home builder website

    New custom home builder website

    We've recently completed a custom home builder website for American Heritage Homes, one of the premiere home builders in Central Ohio. This is the second website we've built for them, so they were happy enough with our work to have us do it again 6-7 years after their previous website was launched. It also happens that one of our favorite people is the marketing director of American Heritage Hom...