Extra Credit Reading +
What’s happening in the world of design, technology and other cool stuff
  • young woman thinking about content she is writing for a blog

    We've won a BIA Award for best blog experience

    See this blog you're reading? Well, we just won an award for it from the Building Industry Association for it being an awesome blog, both for content and visuals. Every year, the BIA has their MAME (Marketing And Merchandising Excellence) Awards, and this year we won four for ourselves, one for Westport Homes for a color ad, and one for Compass Homes for their e-newsletter. So let's see... that...

  • stadium filled with people, showing difficulty find one person in a huge crowd

    We're often asked "How long till we show up on Google?"

    It's a good question, with no specific answer, other than: "It Depends." Where are you with your current website’s SEO? Do you have the right keywords on your site now? Do you update your site often? Some home builders haven’t done anything on their current website when it comes to SEO and they’re starting from way behind the industry and their competitors. If you have a huge amount of catchup t...

  • photo of brain, showing half as creative, half as an analyticsal brain

    Why web designers, not IT folks, should be doing your website.

    In the past, we've talked about the different types of companies that can design your website, but the two basic ones, are IT firms and web design firms. (We're leaving out your neighbor's nephew for now.) Since there are options to who can design your company's website, the questions becomes: which is the better choice to design your website? IT firms and web design firms Naturally, any IT com...