Extra Credit Reading +
What’s happening in the world of design, technology and other cool stuff
  • woman dressed as Mother Nature caressing a globe

    We've all gotta play by Google's rules... there's no shortcuts.

    Link backs: are they as important as they once were? We all know that links backs to your website (from other websites) count as bonus points in Google's (and other search engine's) algorithms, because links from other websites show that your site has information worth sharing. That is, of course, assuming the back links to your webstie come from other trusted, relevant websites. In 2012 and 201...

  • photo of Mike Myers from Wayne's World eating Doritos

    What is "Native Advertising?" And why you know so much about it!

    If someone stopped you on the street and offered to give you $100 if you explained what "native advertising" was, you might be at a loss... until you realize you've seen it for over a decade. The reasons you might not be able to explain it, is because native advertising's goal, in its most subversive, is to blend into its surroundings well enough that you might not realize it's advertising. In W...

  • illustration of confused surgeon viewing Google saerch results for what he does

    The problem with Plastic Surgeons (or anyone) Google'ing themselves

    Every plastic surgeon, home builder (and every other business) is curious to see how they rank on Google, bing! or Yahoo. And you've undoubtedly searched for your company's website using the keyword phrases you think your customers use to find you. But there are a few problems when it comes to Googl'ing yourself from your own computer, using the keywords you think your prospects use, to see where...