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What’s happening in the world of design, technology and other cool stuff
  • photo of brain, showing half as creative, half as an analyticsal brain

    Why web designers, not IT folks, should be doing your website.

    In the past, we've talked about the different types of companies that can design your website, but the two basic ones, are IT firms and web design firms. (We're leaving out your neighbor's nephew for now.) Since there are options to who can design your company's website, the questions becomes: which is the better choice to design your website? IT firms and web design firms Naturally, any IT com...

  • illustration showing how to get the attention of a large group of people

    Getting on the radar of prospects who don't know you.

    Unless you're The Limited, Apple or Starbucks, it's safe to say that more people probably don't know your company than do know it. So if your name isn't top of mind for someone who needs what you do, how do you get on their radar? The simple answer is "internet marketing." But internet marketing is not as simple to execute as you might think. Google AdWords is the "Kleenex" of internet marketing...

  • website design Columbus Ohio folks show old parchment paper with heading "Ye Old Daily Blog"

    Throughout history, creating content has been important. Still is.

    What is an "Authorship snippet"? It's an image of the author of an article that appears in Google search results for a specific search query. And you can probably guess why it's so important. Not that people care what the author looks like (though if you look like Angelina Jolie or Bad Pitt, it probably helps). No, it is a visual element in Google's search results page that draws the viewers eye...