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What’s happening in the world of design, technology and other cool stuff
  • group of magnetic words jumbled on a white surface

    Study shows a picture is worth 84.1 words, not 1,000

    The bottom line of marketing, is that people remember images more than they remember words. Being a Columbus web design firm, we believe in the power of images to tell a story as much as words. Whether you're a home builder or plastic surgeon, your story is as much visual as it is descriptive. In our industry, there was often discussion about the percent of people who remember what they see vs. w...

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  • Mr. Potatohead toy with all the body parts in the wrong places

    How to write a blog when you're feeling a bit discombobulated

    When you're not sure what to write about, how do you find the inspiration to write a blog? Well, if you don't even have the inclination to write blogs, it's probably best to get outside help. (A certain Columbus web design firm we know is a good option to help you!) What you should never do, is hand it off to someone in your company who either isn't a good writer, or intimately understands at lea...

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  • combined styles of illustration, historical and cartoon, of woman talking to crowd

    Be the smartest marketing person in the room

     We all know things are always changing in the world of marketing, and we're expected to keep up-to-date in that world. As well as several other worlds, like customer retention and silly contemporary culture. Like knowing what "on fleek" means. (If you've not heard of "on fleek," click here.) Well, even though things are always changing in the world of marketing, there are some concepts that rema...

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