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What’s happening in the world of design, technology and other cool stuff
  • Columbus web design showing a popular person vs authoritative person

    How Google Separates Popularity from Authority

    Preface to this blog: a seemingly simple question like this has lots of aspects to it, and we can't cover all of them in this space, so this blog isn't a complete assessment of this topic. Porn sites are popular, government sites are authoritative. How Google separates the two. This is an example of how sophisticated Google is, and the types of issues they have to deal with every day. We find th...

  • Columbus Ohio web design company shows megaphone promoting a website

    A little background on Internet Marketing never hurts...

    It's safe to say, unless you're a company like Coke, Nike or Apple, more people don't know you than do. So how would you get on your customer's radar if they need what you do, but don't have your name on the top of their tongue? There's probably different of ways to do that, but today we'll just cover one of the best, which is internet marketing, a sub-division of "search engine marketing," whic...

  • Columbus marketing firm shows close up of old fashioned typewriter key with the word "Publish" on it

    We're occasionally asked "how long should a blog post be?"

    How long should your blog posts be? We've been writing (and reading) blogs regularly for 8 years now, and we're often asked how in-depth should a blog be? But as with most things, there's no one simple answer. It depends on the forum, the audience and the subject matter. There's been a lot of discussion in the SEO-world lately about whether a 500-word blog is better than a 1,000-word blog. Or a...

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