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What’s happening in the world of design, technology and other cool stuff
  • A columbus web design firm's view of a blackboard with gears

    Don't bore prospects with what's important to you!

    What might be important to you (ie: how your business works) is of no interest to your audience. The only thing they care about is what's in it for them. What can you do that makes their lives better, easier, or makes them look good in their bosses (or family's) eyes? That is what they care about. And if your website isn't answering those questions, you're wasting both your money (on your website...

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  • columbus web design mobistar belgium tv commercial

    An awesome holiday TV spot for Mobistar, Belgium

    Since it's the holidays, thought we'd share this awesome holiday TV spot from the Mobistar phone service out of Belgium. Turns out some of the most creative marketing we've seen has come out of Belgium. This one in particular caught our attention since it's such a cute concept that's done so well. While no Columbus web design firm has the opportunity to produce television spots, we can at least a...

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  • Columbus web design firm shows how easy it is to share information

    The 2 things that make your blog posts easily shareable

    Part 3 of 3-part series. Make your blog post shareable, because when you have others getting the word out about your content, and link to it, it's the cornerstone of good SEO. A writer named Derek Halpern, came up with an info graphic that shows the structure of a "perfect blog" (not that there aren't variations on that theme), but it is interesting that he breaks it down into some kind of formula...

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