Extra Credit Reading +
What’s happening in the world of design, technology and other cool stuff
  • photo of Mike Myers from Wayne's World eating Doritos

    What is "Native Advertising?" And why you know so much about it!

    If someone stopped you on the street and offered to give you $100 if you explained what "native advertising" was, you might be at a loss... until you realize you've seen it for over a decade. The reasons you might not be able to explain it, is because native advertising's goal, in its most subversive, is to blend into its surroundings well enough that you might not realize it's advertising. In W...

  • illustration of confused surgeon viewing Google saerch results for what he does

    The problem with Plastic Surgeons (or anyone) Google'ing themselves

    Every plastic surgeon, home builder (and every other business) is curious to see how they rank on Google, bing! or Yahoo. And you've undoubtedly searched for your company's website using the keyword phrases you think your customers use to find you. But there are a few problems when it comes to Googl'ing yourself from your own computer, using the keywords you think your prospects use, to see where...

  • young woman thinking about content she is writing for a blog

    We've won a BIA Award for best blog experience

    See this blog you're reading? Well, we just won an award for it from the Building Industry Association for it being an awesome blog, both for content and visuals. Every year, the BIA has their MAME (Marketing And Merchandising Excellence) Awards, and this year we won four for ourselves, one for Westport Homes for a color ad, and one for Compass Homes for their e-newsletter. So let's see... that...