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What’s happening in the world of design, technology and other cool stuff
  • coins going into piggy bank, gold bars coming out, for Columbus web design firm

    Can we guarantee an ROI on a website re-design?

    Can a shiny new website, with good SEO, be just the thing that help your sales go up? "If we could just get people to our website..." is what everyone is thinking. But what is your customer thinking? What happens in their mind when they first land on your website? That could be a big disconnect because any effort to get them to your website can be lost if, once they're there, your message doesn'...

  • Columbus web design showing a popular person vs authoritative person

    How Google Separates Popularity from Authority

    Preface to this blog: a seemingly simple question like this has lots of aspects to it, and we can't cover all of them in this space, so this blog isn't a complete assessment of this topic. Porn sites are popular, government sites are authoritative. How Google separates the two. This is an example of how sophisticated Google is, and the types of issues they have to deal with every day. We find th...

  • Columbus Ohio web design company shows megaphone promoting a website

    A little background on Internet Marketing never hurts...

    It's safe to say, unless you're a company like Coke, Nike or Apple, more people don't know you than do. So how would you get on your customer's radar if they need what you do, but don't have your name on the top of their tongue? There's probably different of ways to do that, but today we'll just cover one of the best, which is internet marketing, a sub-division of "search engine marketing," whic...

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