We live in the world of web design and SEO (Search Engine Optimization), and there was one metric in Google Analytics we always wondered about, but until now, never researched in any detail. That is: the “bounce rate” of a website.
First, the quick facts:
No website has a 0% bounce rate, or even a 20% bounce rate
The average website "bounce rate" is 50%
If it's more than 60%, then you need to ma...