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  • graphic for 7 tips for lead generation

    7 quick tips about lead generation

    This article on lead generation is written by guest blogger Ana Hoffman. Lead generation is critical for every business. It's the process of attracting prospects to your business and ideally, converting them into clients. This is something that shouldn't be done randomly: a strategic approach to head in the right direction is always helpful. Your sales team, knowing what entices your customers m...

  • abstract product with shadow showing dollar sign

    Remember: What you make is not what you sell

    When it comes to marketing your product or service, remember: what you make is different than what you sell. As with all good marketing, you're not selling yourself, or even your product or service, but you're selling how things benefits your audience, or how it makes them feel. That's because people make decisions emotionally first, then justify their decision with logic. If that weren't the cas...

  • illustration showing limitations of facebook ad targeting

    Special Ad Category limitations of Facebook ad targeting

    Over the years, we've learned a thing or two about Facebook ad targeting. However, as with all specialties, there's so much to know, and so much changes over time.  Our working knowledge comes from working with Ted Bigham from KowAbundant. They specialize in deep dive SEO, keyword research, digital advertising and data tracking. What we've learned about Facebook ad targeting. Turns out there are...