Extra Credit Reading +
What’s happening in the world of design, technology and other cool stuff
  • illustration of seesaw weighing SEO vs Google Ads

    Which is better: SEO or Google Ads?

    This article is from a business partner we team up with, KowAbundant, a Google Ads and SEO Management firm in Columbus. I get this question a lot, “what is better SEO or Google Ads?” I also hear, “should I focus on SEO or Google Ads?” Both SEO and Google Ads have their advantages and disadvantages. Both require investment and time but each has differences in the investment required. Google Ads is...

  • abstract series of blocks with 7 numbers on them

    7 Winning Tips for Running an Website Audit on Your Site

    If you’re about to redesign your website you should consider a full website audit first. A website audit lets you examine each page’s performance and discover whether it’s achieving your goals – and if it’s not, you can see how to improve it.   Running an audit may seem like a large amount of work, but the benefits are immeasurable. By looking at performance, SEO, technical make-up and conversion...

  • Scarlett Johanssen's album cover found by voice search

    The infamous (and obscure) voice search for Scarlett Johanssen's first album

    In August of 2017, a guy named Tylor Hermanson posted a video on YouTube showing how he did a voice search for an album by Scarlett Johanssen without ever using the words "Scarlett Johanssen" or the name of the album. You might not have seen it, because since as of August 2018, it only had about 200 views. However, in the SEO world, it made the rounds because folks like us, interested in voice se...