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  • happy teenage girl with dog wearing scarves and goggles

    Make your website play well with Google

    It’s Google's world, we’re just living in it, right? So if you're wondering how to make your website play well with Google, read on. If you’re in sales, marketing, or a business owner, you already know you need to invest time and/or money in getting your website to show up well in Google's search results. And that means understanding what keywords your prospects use to find you. Of course, word-...

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  • scientist and attractive woman side by side

    What's the difference between Search ads and Display ads?

    Simple answer: Search ads are text-based ads that appear only on Google's or Bing's search results pages. Display ads are visual ads that can appear anywhere on the internet on a websites someone is visiting. Answer with a little more detail: Search ads show on search engines results page (SERP) when your prospects are actively searching for your product or service using keywords. They're...

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  • 3 swimmers on an Olympic pedistal

    SEO ranking factors that help your Google listing come out on top

    In the ever-evolving world of SEO, getting prospects to find your website should always be a priority. That's why mastering Google's SEO organic ranking factors is important. Understanding how this works helps your website rise above your competitors' websites in Google's search results page. Of course, it's easy to say you want your website to rank well, but making it happen is fairly complex. E...

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