young woman thinking about content she is writing for a blog

See this blog you're reading? Well, we just won an award for it from the Building Industry Association for it being an awesome blog, both for content and visuals.

Every year, the BIA has their MAME (Marketing And Merchandising Excellence) Awards, and this year we won four for ourselves, one for Westport Homes for a color ad, and one for Compass Homes for their e-newsletter.

So let's see... that makes... a bunch.

One of the reasons blogging is so critical, is for SEO, which in turn, helps your site rank higher in Google and other search engines.

But, like everything, there's a right way and wrong way to blog.

What are the right ways to blog?

Write to educate your audience, not to sell your products or services.

Even this blog post talking about our awards, turns into the bets practices for blogging, and not just about our awesome blog.

  • Use the right keywords in your blog posts. Some folks think all keywords are created equally, and they're not.You can;t guess at the keywords, because there's a good chance, you'll guess wrong. Read another of our posts about using the right keywords here.
  • Use the right number of keywords in your posts. Using too many keywords in your blog post, stretches your SEO too thin. Pick the top 3 or 4 and focus on those in each and every post. When it comes to AdWords, you can use hundreds of keywords, but that's another post, which you can see here.
  • Spread the word through social media. Get the most mileage out of your posts. Don't just let them live on your website, but post them in social media, and submit them as articles to LinkedIn groups that are your target audience(s).
  • Blog often. How often? As often as your competitors are. In our industry, that should be 2 - 3 times a week. And though we find it tough to do, we try to do it with some regularity.

You'll see from our blog posts, that the critical keywords we use are Columbus web design and web design Columbus Ohio, because we know those terms are searched a few hundred times each month. But there are larger firms with more folks that can dedicate more time to it than we can. But you do what you're able to.

So a quick thanks to the BIA for their MAME awards, and for honoring us with a few of them.