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Are you struggling to write SEO optimized content that ranks well on search engines?

Undoubtedly, crafting SEO optimized content that get your website to show up on Google can be a a bit overwhelming. In addition, search engine algorithms are becoming more complex, and constantly being updated, all the time. This is way it's become more important than ever to stay ahead of the curve and follow established SEO optimized content writing tips. The good news is that we have the expertise to share with you. This guide is your go-to resource for writing search engine optimized content. So, sit back, relax, grab a cup of coffee and continue reading this post.

1. Know exactly what your target audience is searching for.

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First things first. Don't guess what your target audience is searching for online. Knowing what keyword phrases they're using is critical, because that's how Google and other search engines' algorithms connect your prospects' searches, with your website.

Google and other search engines connect readers with the key information they are looking for online.

Considering this, you need to write content addressing their key concerns and the solutions they're looking for. All while incorporating the right keywords in your posts. Any good Keyword Research Tool can provide you with a list of keywords, phrases, and questions, they're using to find exactly what you're offering. You need to intelligently include these keywords in your blog, as well as include them in the following section of your posts:

2. Write an enticing Page Title and Meta Description

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Let's assume you know your target audiences' concerns and questions. The next step is knowing the search terms they're using to find what you have to help them. Again, if you don't know, don't guess. Work with someone who knows about SEO optimized content. As you dive into the process of writing a captivating Page Titles and Meta Description for your post, consider these two components like a book’s title. Readers scan book titles and summaries before deciding if they'll pick up that book.

It works the same for your (or any) blog.

Page Titles and Meta Descriptions are what appear on Google's search results page, and that's what people are scanning. Those results are  key to determining if an article is worth reading or not. With that in mind, you should invest plenty of time in writing as irresistible a Page Title and Meta Description as you can.

Don’t create ambiguity in readers’ minds by writing vague and boring Titles and Descriptions.

Illustration of people sharing knowledgeInstead, they should be written clearly and concisely. Don’t forget to include the main keyword phrase in those elements. This step will give a clear signal to readers about what to expect from your content. If done well, hopefully a prospects will click your link of Google's search results page and visit your website. This results in more traffic to your website. Sparking curiosity in your readers’ minds is always a smart move. Simply include benefit-focused statements in the Page Title. Or, you can either ask a direct question to get their attention, or answer a question you know they're asking. See an example of answering your prospects questions here.

A Friendly Reminder:

The length of your meta title & description should be under 60 & 160 characters respectively. What if you write longer characters than this limit? Search engines will truncate the exceeding characters. And your readers may find them chaotic.

3. Write a bite-sized summary of what your post is about.

People writing SEO optimized copy

A concise summary at the very beginning of your content acts as a roadmap for your audience. It helps them  easily understand the main points of your blog upfront. Knowing what to expect in your content will keep them engaged. Clear summaries can lead to lower bounce rates and greater dwell time which means readers will spend more time on your website.

Therefore, you should write a crisp summary of your article. An AI text summarizer quickly scans your copy and extracts key points, allowing you to give a starting point to your readers. This is especially helpful when writing longer pieces. The tool is designed to analyze large amounts of your text and pick up the core ideas in a few seconds. The text summarizer (or something like Chat GPT) eliminates excessive details and fluff that might bog down your readers. It focuses on the “What,” “Why,” & “How” of your content. As a result, it gives the reader a crystal-clear understanding of the key points.

4. Boost the readability of your content

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Search engines will prioritize your content if it provides value to your readers. Your content should be very simple so that a 5th grade student can easily understand its main content. On the other hand, readers will "bounce" from your website if they find your content hard to read, or too complicated.

This increases the "bounce rate," and a high bounce rate indicates your content is irrelevant and doesn’t provide value to readers. It will negatively impact your Google ranking. That's why your content should be easy to read: so they stay on your website for a longer period of time. This will decrease your website’s "bounce rate." Use simple words in your language so readers can easily understand your copy.

5. Promote Your Content

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Last but not least, you should promote your blog on social media channels. That way, you'll be able to put your content in front of a wider range of individuals.This will improve your brand awareness and attract potentially more visitors to your website. With that in mind, identify which social media channels your audience is using. Once you find out, you can share your content where the many of your prospects are.

The Bottom Line

Crafting SEO optimized content requires a careful, quality approach. We’ve provided you with five simplest tips and techniques to get the most out of your posts. When you follow these tips to fine-tune your site's visibility and drive visitors to your website, you should see a difference in your website's traffic.

Abubakar AslamThis blog is a guest post from Abubakar Aslam. He's an enthusiastic writer who is passionate about sharing unique content that resonates. He loves to explore diverse topics and create engaging content that attracts readers' interest and can be reached at techbymake@gmail.com.