magnet showing it can repel as well as attract

Everyone wants an awesome website that shows up well on Google and gets people calling or emailing.

However, not everyone realizes the time and effort involved to get to that point. And many times, folks don't want to put in the work that's required to reach those goals. Or keep it up over time.

As a Columbus Ohio web design and Columbus marketing firm, we live in this world every day, and have a lot of expertise to share.

Tips for getting your website ranking well.

Granted, there's dozens of things that affect your ranking, from how quickly your website loads, to how long someone stays on your site, to how good the information on your website is. You might not think Google knows how good your content is, but there's lots of algorithms that give them insight into just what's on your website, and how it functions.

But we want to focus on one of the big ones in this post: blogging, and doing it well.

Blogging well is a critical factor in your website's success.

We blog every week. It takes time and attention to what we want to convey to our audience.

And you don't have to blog about what's happening in your company. You can blog about what's happening in your industry. That's mostly what we blog about.

But just as important, it's critical you use the keyword phrases people use to find you in your blog posts. For example, the phrase that has over 250 searches every month, is one we sued in our opening paragraph: Columbus Ohio web design and Columbus marketing. And the closer you use them to the beginning of your post, the better, for SEO purposes. Using them in a headline or subhead is even better.

Who should blog in your office?

Simple: the person who knows the most about your business and what benefit it brings to your audience. And that's probably the owner of marketing director of a company. Which is why you never want an intern to do your blogging.

Look at your blog as the base of knowledge about your industry and company. As part of your website, its the face you put out to your audience and the world. If it sounds sophomoric, no one will have confidence in what your company and what you're selling.

That's why we say your blogs can attract or repel. Blogging is like any other form of marketing. If it's done poorly out of the gate, whomever sees the bad initial version won't have an interest in seeing another version. It's true for websites, blogs, e-newsletters, direct mail... any form of marketing.

So make sure whomever is doing your blogging knows more than anyone else in your company about your products and services.

Being a marketer today means being a content creator.

Being the content creator in your company means you write content that is:

  • the voice of your organization
  • the base of knowledge of your company, which shows your prospects that you're the expert, and
  • shows your company is one of your industry's thought leaders, whether you're operating out of one city or multiple cities

Where can this awesome content live?

  • naturally, on your website's blog
  • on discussion boards of LinkedIn communities you sell to
  • on social media sites like Facebook and Twitter
  • on association website or publication you're a member of, and
  • other websites that share your interests and knowledge with its own audiences.

To read more tips about creating good blog experiences, check out this article in the Search Engine Journal.

And if you want to talk more about blogging and what it can do for you, drop us an email so we can have that conversation.