Columbus Ohio web design firm shows intimate couple and relates it to "linking up"

Today, good SEO is all about getting natural links back to your website. Good back links aren't single-link relationships, but more long-term ones.

What counts in your favor with Google are "natural" back links to your website. It seems like a simple statement, but lets break it down:

What are “unnatural” links?

  • Links that overwhelmingly come from one site, like eZine.com
    For those not familiar with eZine it is a website that lets anyone who considers themselves experts on something to post article they wrote with links back to their websites. Not that there’s anything wrong is eZine: we’re not picking on them, but what started out as a good idea (article directories) was, as with most other SEO-related stuff, abused.
    The problem with these article directories are: not everyone posting an article is really an expert at something, and once again, it is someone who is promoting themselves to get a back link to their website

    And links from article directories are not much different than links from your own social media pages. Now, links from other folks social media pages and websites ARE something that count more in you favor.
     
  • Links that come from a website not relevant to your subject
    This is old school “black hat” stuff when folks would pay companies to post links to their websites and didn’t bother to ask what sites they were posting links on. So links were placed on totally irrelevant sites to whatever the subject was. Google sees through this and now those links are toxic.

    Back in the day they didn’t necessarily count against, you. But now they do. And now you have to go back to remove back links from those low rent sites. And damn, that’s time consuming.
  • Links that all point to the same page on your website. It is considered “unnatural” if every links that leads back to your website goes to the exact same page, whether it’s the home page or internal page.  Google considers natural links should point to different pages on your website, depending on the subject matter of the article. Their assumption is certain articles on your site should point to pages on your site that talk about the same topic. And Google can follow phrases so they know what pages are “talking” about.
  • Links that are relevant to the reader and likely to be clicked.
    If your link is clicked by someone who reads your story on a website, that counts more in your favor than you clicking on the link. If someone shares your blog, you get even more SEO juice towards your website. If you post links and no one ever clicks on them, you’re essentially wasting your time building links.
  • Links that use keywords or have a subject in them.
    Ever since we can remember, using the words “click here” as link to get someone somewhere was a bad idea. It was too vague and appeared to be robotic and not natural. A natural links would more likely say “click to read about vegan Sumo wrestlers” because it had words relevant to the story in it.

Before you start building links...

Make sure you have really good content on your website. Because if you post something that someone likes , you have to assume they will want to visit your website to learn more from your no doubt awesome insights. If your website doesn’t deliver, then all that work you did turns out to be the equivalent of a one night stand, instead of a long term relationship.

Where should you build links?

In online communities that care about what you have to share. Sounds simple, right? And it can be: it just takes time.

And if you don’t have the time since you’re already doing 100 things, that’s where we come in. We can help you get those articles and blogs out to audiences that care about what you have to say.

That is part of internet marketing, which is a whole lot like traditional marketing: getting you in front of your audience.

Another part of internet marketing is getting your web banners and AdWords in front of folks as they’re looking for what you have to offer. As a Columbus Ohio web design company, we've been helping clients with great websites, and show up on Google searches. So if you're looking for a Columbus web design firm to help you look better than your competitors, lets talk.